Ever since I tried some of H&M beauty offerings I’ve been itching to try more. I had a post about the products I purchased in Europe just before the US launch that you can check out here but since I loved everything I wanted to try other products.
My local H&M doesn’t have a beauty counter so I have to get everything online which kinda sucks. The H&M store in Rome had a huge beauty section and it was so nice to be able to swatch everything and feel the texture of the products.
During my online shopping spree I picked up three beauty products from H&M, the BB cream, Cream blush in Cameo Brown and Cream eyeshadow in Sirocco.
As expected all three products are wonderful. The BB Cream has four available shades. It was pretty hard to try to guess my shade but I ended up with Golden Sand which ended up being the prefect shade for my light to medium skin tone. The coverage is sheer to light. It’s good for every day wear when you want just a hint of natural coverage. The finish is not dewy which is the case with most BB creams instead it has a nice natural finish. The BB Cream has a slight scent but it’s nothing overpowering and doesn’t linger through the day. I like to use this BB cream for natural days and I just use concealer for blemishes and for under the eye area.
The Cream Blush in Cameo Brown is a beautiful rose brown shade. The texture of the cream blush is smooth, not sticky or overly glossy and it blends out really well. It’s actually one of the better formulas of cream blushes that I’ve tried. The blush is pigmented and it dries to an almost powdery finish. I use my fingers for application but you can also use a stippling brush if you don’t want to use your hands.
And last but not least the Cream Eyeshadow in Sirocco. It’s a beautiful warm bronze shade which a lot of people love. I just can’t get enough of these types of shades, I think they make a great every day shade and since they’re in a cream form, so easy to use. The cream eyeshadow is very pigmented, creamy and smooth to the touch and blends out beautifully. What I like about this eyeshadow is that it’s not overly shimmery, as soon as you blend it out you almost don’t notice the shimmer, it looks almost like a sheen. As soon as the eyeshadow sets it doesn’t move on me and this is without a primer.
Swatches L to R: BB Cream in Golden Sand, Cream Eyeshadow in Sirocco, Cream Blush in Cameo Brown
I just love that H&M did their beauty line right. From the beautiful minimal packaging to the quality of the products and affordable price, they nailed it. So far I haven’t tried anything that I didn’t like so I’m eager to try more.
Have you tried H&M Beauty? Let me know your favorite products!
